I worked for Socium for 6 months as a Growth Outbound Manager.

Socium is a Senegalese startup that offers an HRIS tool for SMEs and larger companies based in French-speaking Africa. Socium also provides a job board that connects African companies with talent from around the world.

Before I started my mission for Socium, the company already had a team of BDRs, SDRs, and Account Managers. The issue was further upstream, at the marketing and lead generation level.

I supported Socium in 2 main areas: professionalizing and automating lead generation actions, and improving the team's use of the HubSpot CRM.

My scope of action on this mission included:

• Building the priority ICPs and personas: Who are they? Where can we find them? What are their challenges? Researching cultural differences by market…
• Prioritizing countries and target markets for marketing activities and sales efforts: researching market depth (TAM), mapping companies, selecting priority accounts.
• Setting up copywritten outreach sequences (between 3 and 5 messages) highlighting different value propositions.
• Configuring prospecting tools (Sales Navigator, local B2B directories, Evaboot, Better Contact) and connecting them to HubSpot CRM (via Zapier).
• Setting up the HubSpot environment: creating custom fields, sales pipelines, workflows to create tasks and notify sales reps, dashboard creation to monitor their efforts…
• Reporting on marketing actions and on each Sales rep’s effectiveness.

Results:

• Over 100 opportunities and sales calls generated.