I worked for 8 months at Lingo as Head of B2B Growth.
Lingo operates in the Web3 industry and offers tokens that allow users to go on vacation “for free” in one of its hotels around the world.
My role was to help the Sales team secure sales meetings with investors willing to invest money into the Lingo project by purchasing tokens.
The objective was therefore twofold:
To achieve this, I decided to build the outbound strategy around two main audiences: Blockchain and Web3 enthusiasts and professionals, and investors/business angels.
The advantage was that Lingo is an international startup, so we had no market limitations. This allowed me to run large-scale tests across Europe, the United States, the Middle East, and Australia/New Zealand.
We contacted between 3,000 and 5,000 prospects each month with automated sequences — some at high volume, others targeting smaller segments of highly qualified leads. For the latter, I enriched the data myself or using AI tools (ChatGPT, MagicSheet…) with icebreakers, information about previous investments, etc., to ensure more qualitative copywriting.
Since Lingo had few SDR resources at the time, I built a lead-tracking spreadsheet to monitor all KPIs (email open rate, reply rate, click rate, booked calls, lead qualification…) by automating the connection between La Growth Machine and Spreadsheet.