Bouygues Construction hired me to assess the market for the launch of a new product: a connected walkie-talkie designed to help construction site staff communicate more easily.

For 6 months, the goal was to interview as many on-site professionals as possible (Site Managers, Engineers, Construction Managers…) to determine whether such a product would interest them, how they would use it, and what features they would expect.

Each month, for 6 months, I launched new one-month iterations of automated outreach campaigns using cold emailing and LinkedIn cold outreach.

We targeted these audiences in France and the United Kingdom, where Bouygues Construction wanted to quickly launch the product in pre-sale.

By the end of the operation, Bouygues Construction needed to know:

• What future users thought of the product’s features and usage.
• The value propositions and messages required to market and sell the new product.
• The audience segments most receptive to this product.

To meet these needs, I:

• Created a landing-page template on WordPress Elementor that I adapted for each iteration (with dynamic display depending on the audience and tested value proposition).
• Scraped and enriched databases (+10k profiles) of Site Managers, Civil Engineers, Construction Managers…
• Built a brand identity and a LinkedIn profile under a fictitious company name (Bouygues did not want to communicate publicly under its own name).
• Designed 2-message outreach sequences to share the landing-page link and request feedback for each iteration.
• Analyzed, at the end of each iteration, the reactions to messages, landing-page statistics, etc., to deliver precise reporting.